Digital Marketing

SEO vs PPC: Which One Should I Choose?

SEO vs PPC: Which One Should I Choose?

Optimising a website involves a significant investment of time and funds. Following

SEO vs PPC: Which One Should I Choose?vk2025-04-12T16:23:49+03:00

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This website uses cookies to ensure its effective operation, the measurement of traffic, as well as to improve the browsing experience. Please note that apart from the Functionality Cookies, the other types of cookies require the explicit consent of the user. Read here how we use cookies on our website. You can also personalize your options by clicking .

The company PAVLA S.A. in the context of its online presence, to ensure the proper operation and evaluation of its website is technically based on the use of cookies.

Cookies are small data files that are stored on the user's electronic device every time he visits a website. Each cookie is unique and contains anonymous information solely to the extent necessary to provide a functional website and to improve services.
We use the term "Cookies" in this Policy to cover all similar recording technologies and web analytic tools such as web beacons, SDK, clear GIFs, logs (log files), pixel tags.

The cookies themselves cannot search or process information or search your computer or store personal data about your online presence. For this purpose, we inform you about the use of cookies from our website and we assure you that we try to be as safe as possible with the least possible interference on your privacy. Also, while browsing our website, the visitor's consent is requested for the processing of personal data. Finally, our company does not sell or market any data collected in this way.

Use of Cookies
Once you visit our website, our server stores in a special log file, data that is necessary for the operation of the site, therefore the user can not object to the above. These data are stored only for the time strictly necessary to ensure the security of networks, information, and services from accidental events or illegal or malicious actions.

The electronic device each user receives an IP address each time it accesses the Internet. The user's IP address is temporarily stored on our server and remains stored during browsing while data (Session Cookies) are deleted as soon as they are no longer necessary to achieve the purpose for which they were collected, this happens when you close your browser.

Furthermore, when you browse our website we use longer-lasting cookies (Persistent Cookies) that remain stored on your electronic device until you delete them, or for a predetermined period.
These ‘‘persistent Cookies’’ are used for the following purposes:
Processing information for the purpose of statistical analysis of traffic.
Evaluate the services or products
To help us serve you better responding to customer service requests
Advertising purposes

Categories of Cookies used on our Website:
Functionality Cookies
These are necessary for the proper operation of the site. This category includes cookies that ensure the basic functions and security features of the website. These cookies do not recognize your personal identity and do not store personal information.

Analysis/Performance Cookies
Analysis Cookies are used in the context of a statistical study of the traffic of our website to improve the service we provide to all users. These cookies evaluate the way in which the site visitor interacts - as an anonymous user. These anonymous statistics are used to improve site performance, they can also be disclosed to foster communication services and website support partners. You have the right to refuse this type of cookies - through a note about cookies you see the first time you visit our website.

Third-party cookies
These are cookies that are installed by third parties (Google / Google Analytics, WordPress, YouTube, Social Networks) and collect data regarding the visitor's interaction with the website.
The information from these Cookies is used to draw statistical conclusions about the use of the website, as well as to improve the advertising experience in proportion to the online behavior of the visitor. The administrator of this website does not have control over these third-party cookies.

Google Analytics service
On our website we use the Google Analytics, website analysis service, which is based on the use of cookies. This service concerns the collection and analysis of data for the measurement of traffic as well as for the study of the behavior of the visitors to the website, such as the IP address, the source of reference (referral site) and the web pages visited.
Google Analytics will use the information from the Analysis/Performance log Cookies, at the request of the administrator of this website, to anonymously evaluate the activity of the users and to prepare reports concerning the use of the site. The above reports help us to improve the functionality of the website and provide a better user experience.

Under the Google Analytics service, the Site uses the "Anonymize IP" provided by Google. With this application, your IP address is restricted by Google and becomes anonymous when you access this website. This measure is favored by EU data protection supervisors. as best practice in the context of appropriate technical measures to protect your personal data.
Additionally, you can block your data collection altogether via Google Analytics by installing the plug-in https://tools.google.com/dlpage/gaoptout in your browser.

Important Information: In July 2020, the European Court of Justice declared invalid the European Commission Decision 2016/1250 on the adequacy of the protection provided by the privacy shield of the European Union - United States of America (known as Privacy Shield). At the same time, it considered that the Standard Conventional Data Protection Clauses remain in force, another legal tool that can be used to transmit data to third countries. This Decision affects all Organizations/Companies (including Google) that transmit or intend to transmit data to third countries, particularly the United States.
As personal data subjects, you should be aware that your data may be used by Google to create profiles and be forward to the US computers, where the competent prosecution and national security authorities may request and obtain access, in accordance with the USA institutional framework.

Collecting and processing data through Cookies
All data collected by using cookies are processed and stored exclusively in the form of anonymous statistical data and do not have any direct connection with your person. These data include:
Identification data of the electronic equipment used, the operating system and options from the electronic device: language, font, display preferences
Internet service provider
IP address of the device or the UDID of the mobile
The browser used and its version
Login information, date, and time of access to the website and the duration of the site visit.
The location (URL) from which the user was redirected to the site
Browsing history of visitors to our website
The websites that the user visits through our website
Information on Product/Service preferences, website search results, registered keywords, website traffic frequency, use of website features.
Only if you fill the form for searching information on products / services, we ask the following data, which we collect and process: Name, e-mail, product, or service selection and optionally: phone, address, city, country, payment and shipping method as well as your comments.

Cookie management; Ability to opposition and elimination
The cookies are stored on the user's computer and from there are forwarded to our page. Therefore, the user has control over the processing of cookies. You can turn off or limit the transmission of cookies by changing your web browser settings. The cookies that are stored can be deleted at any time and this can be automated as well.
For more information about deleting, disabling, or blocking cookies, please visit the following address https://www.allaboutcookies.org/manage-cookies/

Consensus for Acceptance to use Cookies
During your first log in to our website, you are aware of a relevant note on the use of cookies on our part, which refers to this Cookies policy with the relevant above information.
You can allow the use of cookies while browsing our website by clicking "Accept" in the relevant box or personalize the settings regarding the use of cookies by selecting "Cookie Settings" in the corresponding box.

Communication
For any information regarding the use of cookies by us, do not hesitate to contact us: [email protected]

Update of this Statement
We reserve the right to make any changes and corrections to this Statement.
We invite you to visit this page periodically to check for current and new, additional information.
Last updated: February 12, 2021

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3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

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