The average smartphone user now spends over three hours daily on their mobile device. They typically have 80 to 120 apps installed, actively using 7 to 10 of them on a daily basis.
This incredible screen time presents a huge opportunity for businesses and entrepreneurs. Whether you’re creating a productivity tool, a lifestyle app, or a fun mobile game, building a useful and engaging mobile application can help you increase profits, elevate brand awareness, and create deeper engagement with your audience.
So, how much does it cost to develop a mobile app in 2025? Let’s break it down.
Why Build a Mobile App?
Unlock New Revenue Streams
Mobile apps can be monetized through direct sales, in-app purchases, subscription models, or by promoting products and services. Whether free or paid, a well-designed app can drive recurring income and open new channels for growth.
Boost Customer Engagement
From push notifications to loyalty programs, mobile apps let you connect with users in real time. You can streamline bookings, send offers, automate reminders, and build ongoing communication channels that feel personal and convenient.
Provide More Value & Build Loyalty
Offering a genuinely useful or entertaining mobile app taps into the principle of reciprocity—give value, and customers are more likely to support your brand. This encourages repeat business and strengthens long-term loyalty.
Strengthen Your Brand
Having a presence in app stores builds credibility. A branded app reinforces trust, keeps you top of mind, and sets you apart from competitors still relying solely on websites.
The Cost of Building a Mobile App in 2025
The cost of developing an app depends on your goals, features, platforms, and development team. Here’s a general range based on current market rates:
- Basic App: €5,000 – €12,000
- Medium Complexity: €15,000 – €30,000
- Advanced App/Game: €40,000+
A basic app typically includes:
- Initial consultations and wireframing
- UI/UX design
- Development (iOS or Android)
- Testing and debugging
- Deployment to app stores
Key Factors That Affect App Development Costs
User Accounts & Logins
Want users to register or log in using email or social media? Expect to add €1,000–€1,500, depending on complexity and security needs.
User Profiles
Supporting personal profiles with editable info, avatars, or preferences? This feature can add another €1,000–€2,000 for backend integration and interface design.
Payment & Monetization
In-app purchases, subscriptions, or integrated shopping carts require payment gateways like Stripe or Apple Pay. Expect a cost increase of €1,500–€3,000 depending on your setup.
Ratings & Reviews
Letting users rate services or products? Adding a rating system usually adds around €1,000.
API Integrations
If your app needs to fetch data from third-party services, like maps, weather, or external databases, budget extra for integration and security: €1,000 to €3,000.
Visual Design & Animations
Want a stunning user interface with custom animations or graphics? High-end design can add between €2,000–€5,000 to the overall cost.
Building a Mobile Game
Game apps are typically more complex, especially if they involve 3D graphics, augmented reality (AR), or multiplayer support. Development costs can exceed €50,000 and take several months.
Who Should Build Your App?
Large Agencies offer full-stack teams, but usually charge significantly more due to overheads.
Boutique Studios or Freelancers may offer competitive pricing and personalized service, but be mindful of availability and long-term support.
Partnering with a balanced and experienced team like Pavla S.A. gives you the best of both worlds: professional delivery and agile development, tailored to your budget.
Mobile apps aren’t just a digital trend anymore — they’re a core part of doing business in 2025. Whether you’re launching a new product or extending your brand’s reach, investing in a mobile app can be a smart, strategic move.
Interested in building your own iOS or Android app?
Contact Pavla S.A. and collaborate with our experienced team to bring your idea to life.